NewAssist: AI that drafts, translates and sums up

The WhatsApp inbox
that helps you reply.

A shared inbox for your team, with AI that drafts answers from your prices, translates customers and catches you up. Your team decides what’s sent.

  • No sign-up for the demo
  • Keep WhatsApp on your phone
  • A person always presses Send

Made for businesses that live on WhatsApp

  • Florists
  • Clinics
  • Property agents
  • Tuition centres
  • Bakeries
  • Travel & umrah agents
  • Salons
  • Online shops
  • Caterers
  • Car workshops
  • Boutiques
  • Event planners
Sound familiar?

Too many chats.
Too few hands.

Customers expect an answer in minutes, in their language, at any hour. A small team can’t type that fast, and the shop phone can only be in one pocket.

  1. 01They pile upFifty chats before lunch, and the same five questions in most of them.
  2. 02Every answer typed by handPrices, delivery fees, opening hours: on a phone keyboard, again and again.
  3. 03Some you can’t even readA message in Polish, a voice note from a noisy train, a long chat someone else started.

Share the work. Let Assist write the first draft.

How it works

Up and running before your coffee’s cold.

  1. 01

    Sign up with your email

    We send you a code. No password to remember.

  2. 02

    Scan the QR code

    On the shop phone, open WhatsApp → Linked devices and scan. Just like WhatsApp Web.

  3. 03

    Invite your team

    Add your staff by email and choose what each one can see and do.

Bring your recent chats along, or start fresh. Your phone keeps working as before.

Product

Everything a team inbox needs.
With Assist in every part.

The shared inbox your team runs the shop from, and AI that helps at each step. A person always decides.

One inbox for everyone

Every customer in one list. See who has each chat, what’s waiting and what’s done.

Open a long chat and Summarise catches you up in seconds.

Chats hand themselves out

New chats go to whoever’s online, in turn. Nobody grabs, nobody misses.

Assist suggests the label, priority and team from the chat.

Nobody waits too long

Set reply targets. Chats turn amber, then red, and the right person gets a nudge.

Suggest a reply drafts the answer, so the targets are easy to hit.

Notes only your team sees

Talk about a chat inside it. @mention a teammate to pull them in.

Summarise writes the handover note: what’s agreed, what’s still open.

Reply in a keystroke

Type / for saved replies with the customer’s name filled in. Macros do five steps in one click.

When Assist drafts a reply, it uses your quick replies’ prices.

Know how you’re doing

First reply times, busiest hours, and how each teammate is doing.

See how many replies each person wrote with Assist.

Customers rate every chat

A one-line survey after each chat. A low score alerts you right away.

In your pocket too

Install it on any phone from the browser. Get a buzz when a chat is yours.

Read a voice note as text when you can’t play it out loud.

Away when you’re closed

Greet new customers, and tell late-night ones when you’ll be back.

All your numbers, one inbox

Shop, wholesale, another branch: each number with its own team.

Customer memory stays with each customer on every number, and Assist reads it.

Connects to your tools

Webhooks for Zapier, Make and n8n, a REST API, and your own AI assistant through MCP.

And all the small things that matter

  • Labels
  • Search every message
  • Snooze
  • Macros
  • Automation rules
  • Voice notes
  • Reactions
  • Forward
  • Location & contact cards
  • Contacts & CSV import
  • Saved views
  • Teams
  • Roles & permissions
  • Activity log
  • Auto-close
  • Signatures
  • ⌘K & shortcuts
  • Business hours
  • English · Malay · Indonesian · Arabic
Assist

AI that helps your team.
Never talks for it.

Assist reads the chat, then drafts, polishes and translates. A person always presses Send.

Hey, could you make something like this? Budget around £50
Draft by Assist

Hi Lucas! Yes 😊 White hydrangea, gypsophila and eucalyptus, £48. Ready in 2 hours.

Send
Nothing reaches a customer until a person presses Send.
  • Works in English, Malay, Indonesian, Arabic and more
  • Remembers what returning customers told you
  • AI credits included every month
Live demo

Don’t take our word for it.
Run the shop for a day.

Open a real copy of the app, already full of chats. Reply to a customer and they’ll answer back.

  • Your own private copy
  • Assist already on
  • Customers reply to you
  • Deleted after 24 hours
Open the demo
Compare

More than the app.
Simpler than the big platforms.

WhatsApp Business appCloseBig API platforms
AI that drafts replies from your pricesNoYesSometimes
Read any customer in your languageNoYesSometimes
Summaries of long chatsNoYesSometimes
Your whole team answering at onceA few devicesYesYes
Each chat given to one personNoYesYes
See who replied, and how fastNoYesYes
Keep using WhatsApp on your phoneYesYesNot always
Approval from MetaNot neededNot neededNeeded
Time to set upMinutes5 minutesDays to weeks
Pricing

Free while we’re in early access.

Every feature, no card needed. Plans in your currency (RM, Rp, SAR, US$) come before early access ends, with plenty of notice.

Early accessFreefor nowStart freeor try the demo first
  • Shared inbox, assignment and teams
  • Several WhatsApp numbers
  • Assist, with AI credits every month
  • Reports and customer ratings
  • Saved replies, macros and automation
  • Phone app with notifications
  • Webhooks, API and MCP
  • English, Malay, Indonesian and Arabic
You stay in charge

Your chats, your call.
Your data stays yours.

  • A person presses Send

    Assist only drafts and shows things on your side. Nothing reaches a customer until someone on your team sends it.

  • Off until you turn it on

    Assist starts switched off. The owner turns it on, and roles decide who can use it.

  • Your facts, or a blank

    Replies come from your prices and saved replies. What it doesn’t know, it leaves as a [blank] to fill.

  • Export everything

    Download all your chats, contacts and files whenever you like.

  • Delete means deleted

    Close your workspace and everything is erased for good.

  • Made for replying

    Not for bulk messages. Daily limits on new chats keep your number safe.

FAQ

Questions, answered.

Does the AI reply to customers by itself?

No. Assist drafts, rewrites, translates and sums up on your side. A message only goes to a customer when someone on your team presses Send.

Do I need the WhatsApp Business API, or approval from Meta?

No. You link your number by scanning a QR code with WhatsApp on your phone, just like WhatsApp Web. No forms and no waiting.

Can I still use WhatsApp on my phone?

Yes, as before. Messages you send from the phone show up in the inbox too, so the team sees the whole conversation.

Where does Assist get its answers?

From the chat, your business profile (what you sell, prices, delivery, hours and anything never to promise) and your quick replies. If none of them says, it leaves a [blank] for you to fill.

Which languages does it speak?

The app is in English, Malay, Indonesian and Arabic. Assist writes in the language the customer used, mixed Malay and English included, and translates between almost any two languages.

What does the AI cost?

Assist comes with credits every month, and it’s included in early access. If the month’s credits run out, Assist pauses until the 1st; the rest of the inbox keeps working.

Can my number get banned?

WhatsApp bans numbers that send spam. Close is made for answering your own customers, not for bulk messages, and it limits how many new chats a number starts each day.

What happens to my data if I leave?

Export everything in one download, then delete your workspace. After a short grace period, it’s gone for good.

Is Close made by WhatsApp?

No. Close is an independent product, not affiliated with WhatsApp or Meta.

Your customers are already on WhatsApp.
Reply with a little help.